Fashion that fits you and your values.
It's "very you!"

The first Helsinki event we organized was a scavenger hunt but shopping secondhand shouldn’t always feel like that. Digging through overcrowded racks, scrolling past sketchy listings—risking the chance of all that time and effort devolving into a wild goose chase ridden with impulse buys. And maybe irritating return policies in the finest of print.

We’ve been there, done that. (Still seeping in regret. Occasionally.)

So we decided… Why go through that again when we can put our energy into making a new way of shopping secondhand?

• One website. Kept up-to-date with new arrivals and spotlight items from your favorite local secondhand and vintage go-to spots in Helsinki. Plus there’s always stores yet-to-be explored.
• Two guarantees. For the first time, online convenience meets in-person quality inspection. Check that it fits and flatters you at the store before checking whether it fits your budget. The added bonus? Skipping the delivery wait, and the packaging waste too.

The long, winding road to zero-waste fashion begins with a single search for something secondhand. That’s how we got started.

Honestly, we don’t see the end in sight (nor do we know what it will look like). But together, we might.